You are a scientist working on biodiversity-related issues? The Belgian Biodiversity Platform invites you to a science communication workshop!
It will take place on 14 November from 9 am at Belspo.
During this workshop, you will discover tips and tools to improve your communication skills: from general knowledge on what communication entails, to guidance on how to reach out to journalists, policy-makers, and other types of audiences.
9:00am: Welcome and introduction by the Belgian Biodiversity Platform
9:10-10:30am: SESSION 1: HOW TO COMMUNICATE MORE EFFECTIVELY
9:10-10:20: Identification of audiences, key messages, storytelling, tools to convey messages: visual communication, powerpoint, infographics. By Pierre Huybrechts, Belgian Biodiversity Platform
10:20-10:40: Q&A session on communication
10:40-11:00: Coffee break
11:00-12:30: SESSION 2: HOW TO COMMUNICATE WITH DECISION-MAKERS
11:00-11:30: How to communicate research results to decision-makers and how to write a policy brief? By Angélique Berhault, Belgian Biodiversity Platform
11:30-11:45: Sharing of experience by Josefina Enfedaque, Policy Officer– Biodiversity, Ecosystem Services and Public Engagement in Nature-Based Solutions, European Commission, DG Research & Innovation
11:45-12:30: Q&A session on communication with decision-makers
13:45-15:00: SESSION 3: HOW TO COMMUNICATE WITH MEDIA
13:45-14:20: How to communicate science to journalists? By Angélique Berhault, Belgian Biodiversity Platform
14:20-14:40: Sharing of experience by Gilles Toussaint, Journalist for La Libre Belgique
14:40-15:00: Q&A session on communication with journalists
15:00-15:30: Coffee break
15:30-16:30: SESSION 4: HOW TO COMMUNICATE ON SOCIAL MEDIA
15:30-16:00: Twitter, Facebook and Instagram: how to build up a community on social media. By Pierre Huybrechts, Belgian Biodiversity Platform
16:00-16:30: Q&A session on social media
16:30: Closure of the day