9:00am: Welcome and introduction by the Belgian Biodiversity Platform
9:10-10:30am: SESSION 1: HOW TO COMMUNICATE MORE EFFECTIVELY
9:10-10:20: Identification of audiences, key messages, storytelling, tools to convey messages: visual communication, powerpoint, infographics. By Pierre Huybrechts, Belgian Biodiversity Platform
10:20-10:40: Q&A session on communication
10:40-11:00: Coffee break
11:00-12:30: SESSION 2: HOW TO COMMUNICATE WITH DECISION-MAKERS
11:00-11:30: How to communicate research results to decision-makers and how to write a policy brief? By Angélique Berhault, Belgian Biodiversity Platform
11:30-11:45: Sharing of experience by Josefina Enfedaque, Policy Officer– Biodiversity, Ecosystem Services and Public Engagement in Nature-Based Solutions, European Commission, DG Research & Innovation
11:45-12:30: Q&A session on communication with decision-makers
12:30-13:45: Lunch
13:45-15:00: SESSION 3: HOW TO COMMUNICATE WITH MEDIA
13:45-14:20: How to communicate science to journalists? By Angélique Berhault, Belgian Biodiversity Platform
14:20-14:40: Sharing of experience by Florence Marot, Journalist for Belga.
(due to unforeseen circumstances, Gilles Toussaint, journalist for La Libre Belgique, apologises as he will not be able to attend our workshop.
We are very thankful to Mrs Marot who accepted to replace Mr Toussaint on last minute notice).
14:40-15:00: Q&A session on communication with journalists
15:00-15:30: Coffee break
15:30-16:30: SESSION 4: HOW TO COMMUNICATE ON SOCIAL MEDIA
15:30-15:50: Twitter, Facebook and Instagram: how to build up a community on social media. By Pierre Huybrechts, Belgian Biodiversity Platform
15:50-16:10: Sharing of experience by Martijn Peters, Science Communicator for UHasselt
16:10-16:40: Q&A session on social media
16:40: Closure of the day